top of page
Role:
Creative Director
Platforms:
Unreal Engine, Cinema4D, Maya, Disguise
Lays 4D Fresh Experience
As part of a festival-wide brand activation, Lays commissioned the construction of a dome large enough to host 12 visitors and an array of projectors. Special dishes were served using Lay's chips, while a new world themed by each recipe surrounded them.
I lead a team of three artists and one developer in the design and construction of these virtual spaces, based on references provided by an external marketing group.
bottom of page